The Uganda Tourism Association (UTA) and MTN Uganda have partnered to boost Uganda’s tourism. In a bid to promote tourism locally and internationally, UTA’s President met with MTN representatives to plan & lay groundwork for a long term partnership collaboration, focusing on leveraging digital solutions to grow the sector. The discussions focused on harnessing extensive...Read More
Uganda Tourism Board officially welcomes Juliana Kagwa as new CEO, replacing Lilly Ajarova. With over 20 years of experience in marketing and agribusiness across Africa, Prior to her appointment, Kagwa served as Group Sales and Marketing Director at Seed Co Group in South Africa and was Director of Corporate Relations at Diageo. She has demonstrated...Read More
Uganda launched “Unveiling the Hidden Pearl of Africa” at Kilifair Tourism Expo in Arusha to promote its landscapes, culture, wildlife, and investment. The event, East Africa’s largest tourism expo, brings together over 500 exhibitors and 1,000+ international visitor. Uganda aims to boost tourism, which earned $1.28 billion in 2024, and increase sector growth by leveraging...Read More
Uganda aims to boost tourist arrivals from India by 20% over the next two years to support its Vision 2040 goals. The Ugandan mission in India is focusing on tourism promotion through partnerships and infrastructure development. India, with 1.5 billion people and a growing middle class, is a key target market, currently contributing 37,000 visitors...Read More
The 2025 Virunga Gorilla Marathon attracted nearly 1,000 runners across Uganda and the Kisoro region. Featuring 6km, 10km, 21km, and 42km races, it showcased stunning landscapes and promoted conservation and climate action. With the theme “Running for Conservation and Climate Action”, The event highlighted conservation and climate action, offering stunning views of the Virunga volcanoes...Read More
The “Explore Uganda” booth at the 2025 World Travel Expo in Toronto attracted many visitors, showcasing Uganda’s rich attractions with immersive displays, free coffee tasting, and souvenirs. Ugandan officials and travel operators promoted the country’s tourism, highlighting the visa process and travel destinations. Highlights included free samples of organic Ugandan coffee and Uganda Waragi, which...Read More
The Uganda Wildlife Authority (UWA) plans to establish regional conservation centers across Uganda to ease congestion at Entebbe Zoo and promote tourism. This initiative follows the merger of UWA with the Uganda Wildlife Conservation Education Centre (UWEC), now part of Entebbe Zoo, streamlining conservation education and wildlife management. Dr. James Musinguzi, UWA Executive Director, explains...Read More
The ninth Pearl of Africa Tourism Expo concluded after four days, featuring over 50 countries, 100 buyers, and 3,000 delegates. Under the theme Tourism and Sustainable Transformation, Uganda showcased its rich culture and opportunities for regional growth. The sector aims for $50 billion in revenue by 2040, with an expected annual growth of around 7%,...Read More
Uganda’s largest tourism event, the Pearl of Africa Tourism Expo (Poate), is scheduled from Wednesday – 21st May to Saturday – 24th May at Speke Resort, Munyonyo. Now in its ninth edition, it will host over 100 travel buyers and local operators to promote Uganda’s attractions, including wildlife, gorilla trekking, the Nile, and diverse cultures....Read More
The Mbale Satellite Zoo, which aims at enhancing & boosting tourism and environmental education in Uganda, is about 90% complete. The Parliament’s Tourism Committee praised the progress and plans to replicate similar projects nationwide. With a cost of Shs. 6 billion, Uganda Wildlife Authority has spent Shs. 5 billion on key structures, including walls and...Read More
