Uganda Tourism Policy Targets Growth, Gorilla Trekking and Wildlife Safaris:
Uganda has launched its National Tourism Policy 2025, a strategic framework designed to strengthen the sector’s competitiveness, build resilience and position the country among Africa’s top five tourist destinations. The Minister of Tourism described the Uganda National Tourism Policy as a turning point for the industry. It aligns tourism development with Uganda Vision 2040, the Fourth National Development Plan (NDP IV) and the Ten-Fold Growth Strategy. The framework aims to unlock the country’s natural and cultural assets while supporting inclusive economic growth.
Priority areas include Meetings, Incentives, Conferences and Exhibitions (MICE) tourism, cultural tourism, youth-led digital innovation and opportunities connected to AFCON 2027. The policy also identifies tourism potential along the oil and gas corridor. Safety, product development, destination branding and investment facilitation are highlighted as essential to attracting visitors and businesses.
Policy Supports Gorilla Trekking in Uganda and Wildlife Safaris:
Uganda’s established attractions—including gorilla trekking in Uganda and Uganda wildlife safaris—remain important to its international tourism profile. The the Uganda National Tourism Policy focus’s on product development and destination promotion could help strengthen these experiences while encouraging investment in a broader range of tourism products.
Officials say coordinated implementation could generate at least USD 4 billion annually and create significant employment opportunities. Achieving these ambitions will depend on cooperation across government, tourism businesses and local communities.
The Uganda Tourism Association and other stakeholders have emphasized the importance of private-sector participation, collaboration and removing barriers to investment. These measures could help tourism operators expand services, improve visitor experiences and develop new offerings.
By linking tourism with national development priorities, the National Tourism Policy 2025 sets out a framework for long-term sector growth. Its success will depend on effective delivery, continued investment and partnerships that ensure Uganda’s wildlife, heritage and communities contribute to a stronger global tourism presence.