The MD of Nation Media Group, Ms. Suzan Nsibirwa, visited Uganda Tourism Board (UTB) CEO, Ms. Juliana Kagwa, to discuss collaboration. They focused on leveraging media platforms to promote Uganda’s attractions, strengthen destination marketing, and develop tourism journalism.
Key discussion points included tourism content development, destination marketing, and promoting specialized tourism journalism. Ms. Kagwa emphasized building strategic media alliances to boost Uganda’s brand as the Pearl of Africa, while Ms. Nsibirwa committed to supporting tourism’s growth and global image, as a top destination in Africa and the world.
Both parties agreed to create a partnership involving joint campaigns and editorial features to boost Uganda’s global image, visibility & attract visitors as a top travel destination.