Uganda Tourism Board officially welcomes Juliana Kagwa as new CEO, replacing Lilly Ajarova.
With over 20 years of experience in marketing and agribusiness across Africa, Prior to her appointment, Kagwa served as Group Sales and Marketing Director at Seed Co Group in South Africa and was Director of Corporate Relations at Diageo. She has demonstrated success in building prominent brands, leading regional strategies, and establishing impactful public-private partnerships.
The appointment was announced by the UTB Board, with a handover attended by key officials, & the handover ceremony was overseen by Board Chairperson Pearl Kakooza and attended by Vice Chairperson Ron Kawamara. Other attendees included Board members Rashid Kiyimba and Dr. Ojara Margaret, along with UTB Deputy CEO Bradford Ochieng.
UTB is responsible for promoting Uganda as a premier tourist destination. Its aim is to develop and market Uganda’s tourism products to attract both domestic and international visitors. It works to showcase Uganda’s rich cultural heritage, diverse wildlife, stunning landscapes, and adventure tourism opportunities, including famous attractions like Bwindi Impenetrable Forest (home to mountain gorillas), Murchison Falls, Queen Elizabeth National Park, and Lake Victoria.