The Uganda Tourism Association (UTA) and MTN Uganda have partnered to boost Uganda’s tourism.
In a bid to promote tourism locally and internationally, UTA’s President met with MTN representatives to plan & lay groundwork for a long term partnership collaboration, focusing on leveraging digital solutions to grow the sector.
The discussions focused on harnessing extensive digital capabilities and nationwide network to enhance the visibility and growth of Uganda’s tourism industry, an in-depth overview of the industry’s structure, challenges, and opportunities, providing valuable insights. Recognizing UTA’s pivotal role, MTN committed to supporting tourism development through customized digital products and services
Key initiatives include seamless payment systems, ticketing platform integration, expanding MoMo Pay services, joint marketing, upgrading digital infrastructure at tourist sites, and improving communication.
MTN Uganda has also become a corporate member of UTA, marking a significant step toward positioning Uganda as a top travel destination and fostering innovation in the tourism industry.