The Uganda Tourism Board (UTB) and Emirates have renewed their partnership at the Arabian Travel Market to boost Uganda’s global tourism appeal.
Key officials attended, emphasizing the strategic importance of the collaboration. Since 2024, joint efforts have increased awareness of Uganda’s attractions, including familiarization trips for travel professionals.
Emirates reported a 16% rise in Dubai-Entebbe passengers in early 2025. The partnership aims to further promote Uganda’s natural and cultural wonders, develop marketing programs, and drive tourism growth. In 2024, Uganda saw a record 1.37 million international visitors, highlighting the sector’s momentum. The renewed alliance is expected to elevate Uganda’s position as a top travel destination by 2025 and beyond.