The “Explore Uganda” booth at the 2025 World Travel Expo in Toronto attracted many visitors, showcasing Uganda’s rich attractions with immersive displays, free coffee tasting, and souvenirs.
Ugandan officials and travel operators promoted the country’s tourism, highlighting the visa process and travel destinations.

Highlights included free samples of organic Ugandan coffee and Uganda Waragi, which attracted large crowds. Visitors received handmade wristbands as mementos, and Lilian Amaro from the High Commission explained the East African Tourist Visa, covering Uganda, Rwanda, and Kenya.

The event, organized by the Uganda High Commission and partners, aimed to boost Uganda’s visibility as a premier travel destination, emphasizing tourism’s economic benefits and future collaborations.