The ninth Pearl of Africa Tourism Expo concluded after four days, featuring over 50 countries, 100 buyers, and 3,000 delegates. Under the theme Tourism and Sustainable Transformation, Uganda showcased its rich culture and opportunities for regional growth. The sector aims for $50 billion in revenue by 2040, with an expected annual growth of around 7%, making it a vital driver of economic development.
Prime Minister praised POATE’s rising global profile, highlighting Uganda’s cultural vibrancy through music, dance, and cuisine, which energized the event. The expo fostered valuable business deals—from airline partnerships to eco-tourism investments—and emphasized Uganda’s safety and stability for investors.
A cultural highlight was the “Sounds of the Pearl” showcase, featuring traditional performances and a lively concert by Navio, celebrating Uganda’s diverse heritage. POATE 2025 proved that tourism is more than landscapes—it’s an immersive experience and a catalyst for growth. The expo returns next year—don’t miss out!