UTB and the Ministry of Foreign Affairs are collaborating to promote Uganda’s tourism globally through its embassies and consulates. Diplomatic staff are being trained to effectively market Uganda by gaining in-depth knowledge of its attractions.
Recently, 15 Ministry staff led by Connie Nuwagaba visited Queen Elizabeth National Park for a four-day familiarisation trip, experiencing wildlife drives, salt mining, and a Kazinga Channel cruise. UTB CEO Lilly Ajarova emphasized the importance of embassy officials being well-informed about Uganda’s tourism offerings, seeking support for branding and marketing efforts that previously attracted potential investors.